Everything's an Argument by Andrea A. Lunsford and John J. Ruszkiewicz (2009, Paperback)

This best-selling brief text shows students how to analyze all kinds of arguments — not just essays and editorials, but clothes, cars, ads, and Web site designs — and then how to use what they learn to write their own effective arguments. With engaging, informal,
and jargon-free instruction that emphasizes cultural currency,
humor, and visual argument, "Everything's an Argument "is
student-centered and immediately accessible. Students like this book because it helps them understand how a world of argument already surrounds them; instructors like it because it helps students construct their own arguments about that world.